Helpful Marketing website
 
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Our goal is to help you have the most effective and profitable direct mail campaign you can!
 
Must-Have Element #1 "The Headline"
A Large, Bold, Attention Grabbing, Clear Headline
By Rob Carson

Spotlight
Headline should be large: (10-15% of size of card)
A good rule of thumb is for this heading to take up about 10-15% of of the size of the card. It should stand out from all the other copy and be the first thing the person reads.
 
Spotlight
Grab Holder's Attention
You typically have 1-2 seconds to break your recipients concentration and get their attention. Only then will they stop and give it another few seconds to look further.
 
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Clarify Your Offering
It should relate to and help clarify the offering. It can also allude to what you want the recipient to do.
 
Spotlight
Match Company Color (Branding)
Here is an opportunity to begin to establish or strengthen your brand colors in the mind of the recipient. You've taken all this effort (and spent the money) to get this far so make the most of it and use it to help establish in peoples minds your Company's brand identity at a simple glance. Depending on your Company brand identity colors, consider having the heading text or background match one of your company colors.
 
 
 
 
If you have any questions, or if I can help you in any way, simply fill out the form on the right or feel free to call me at (301) 960-8000. I have a passion for helping small business owners and would love to talk with you!

May all your marketing efforts be successful!
Rob
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Rob Carson ~ rob@helpfulmarketing.net
The Helpful Marketing Team ~ Because people matter, serve them well!
www.helpfulmarketing.net | office: (301) 960-8000 | cell: (301) 467-4278
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