Now more than ever, it is easier to move your prospect from a two
dimensional static image on a card to a full motion video showing your
product or service in action or showing people using and benefiting from
your product or service.
Add a QR (Quick Response) code and/or a web address can direct someone
looking at your card, wherever they are, (yes, even while sitting in the
bathroom) to viewing more information than you could ever put in a
mailing, even a full motion video.
Side note here: Combine Marketing efforts and Prospect Tracking and targeting.
Speaking of using a Direct Mail piece to direct people to a web landing
page. Employing this strategy has the additional benefit of providing
additional touches, exposure, to your prospect. It also allows you to
employ tracking techniques to better keep in touch with those you have
expressed an interest. We'll talk further about this in a later email.