Helpful Direct Mail Advertising & Marketing (HDM)

We have the missing pieces for your marketing strategy.

We understand that business owners, especially small business owners, don’t want to have to go to four or five different sources just to take a direct mail campaign from start to finish. Because of this, we have brought all of the direct mail pieces of the puzzle together so you don’t have to. As you look below you will see the various service we brought together for you. Here they are in a quick list format:

  • Postcard Design & Letter Content Writing Services
  • Mailing Lists
  • Postcard or Letter, Envelope, and stuffer (magnets, brochures, fliers, coupons, business reply cards and envelopes, other specialty items) printing services
  • Direct Mail List Processing and Direct Mail addressing, Sorting, & Processing
Mailing Lists

Mailing Lists

We have all kinds of mailing lists to help target your audience so we mail to more of those who are looking for what you offer and help make your direct mail campaign more effective.

In addition to lots of specialty mailing lists, we have the three major types of lists from major mailing and email list compilers:

We have partnered with a major mailing list wholesaler to give you the best prices coupled with the best quality lists available. We guarantee it! Click here to learn more.



Postcard Mailings

Postcards

mailing with postcards

Effective Postcards are less costly than mailing a letter or flier stuffed inside an envelope. Also postcards can be seen by the recipient immediately without having to be opened and removed from an envelope.

Technically, according to the USPS (United States Postal Office) a “postcard” must be between:

3.5″ – 4.25″ high
and
5″ – 6″ long (wide)

If they are outside these dimensions,

That being said, when we send out larger cards at the presort standard rate, the postage is typically just slightly more than sending actual postcards (0.6¢ – 2¢ each).

We have a lots and lots of sizes but the most popular sizes are:

  • 4″ x 6″ Postcards
  • 4.25″ x 5.5″ Postcards
  • 5.5″ x 8.5″ Postcards
  • 6″ x 9″ Postcards

Often the printing and mailing costs are less than the postage even after the major discounts we obtain for you from CASS (Coding Accuracy Support System) and NCOA (National Change of Address) certifying, presorting, bar coding, and applying the mailing indicia for you. Check out more details here. They may cost less than you think.


Mailing Lists

Mailing Lists

We have all kinds of mailing lists to help target your audience so we mail to more of those who are looking for what you offer and help make your direct mail campaign more effective.

In addition to lots of specialty mailing lists, we have the three major types of lists from major mailing and email list compilers:

We have partnered with a major mailing list wholesaler to give you the best prices coupled with the best quality lists available. We guarantee it! Click here to learn more.



Postcard Mailings

Postcards

mailing with postcards

Effective Postcards are less costly than mailing a letter or flier stuffed inside an envelope. Also postcards can be seen by the recipient immediately without having to be opened and removed from an envelope.

Technically, according to the USPS (United States Postal Office) a “postcard” must be between:

3.5″ – 4.25″ high
and
5″ – 6″ long (wide)

If they are outside these dimensions,

That being said, when we send out larger cards at the presort standard rate, the postage is typically just slightly more than sending actual postcards (0.6¢ – 2¢ each).

We have a lots and lots of sizes but the most popular sizes are:

  • 4″ x 6″ Postcards
  • 4.25″ x 5.5″ Postcards
  • 5.5″ x 8.5″ Postcards
  • 6″ x 9″ Postcards

Often the printing and mailing costs are less than the postage even after the major discounts we obtain for you from CASS (Coding Accuracy Support System) and NCOA (National Change of Address) certifying, presorting, bar coding, and applying the mailing indicia for you. Check out more details here. They may cost less than you think.


EDDM- Every Door Direct Mail
EDDM-

Every Door Direct Mail

EDDM mail also known as Every Door Direct Mail is an awesome fit for many businesses, churches, charities & non-profits, and other organizations that need to get the word out to lots of people where they want to send to every address or every residential address in one or more USPS Postal Carrier Routes. Using this method the postage can be as low as 17.5¢ each. Another great benefit to mailing EDDM is that the size of the mail piece is usually larger. This type of mail piece falls into what the USPS calls “Flats”. In fact these mail pieces have to be larger than a first class or standard mail piece, and they still cost less to mail. And, since they go to every address (including or not including businesses) they don’t have to be individually addressed. This saves you on mailing list costs, processing the list, and addressing services.

As is typical with the US Postal Service, they have many rules but with some help from a knowledgeable professional you can save a lot of money in postage, or mail out a lot more pieces, or some of both. Feel free to give us a call if you have a question. We’ll be happy to help you determine what is best for your situation.


Letter, Envelopes,
Brochures, Fliers

In many cases, letters are the best option for your direct mail campaign. Letters are more personal and give you a chance to introduce yourself, your Company, and the products or services you provide. A well written letter, with a compelling offer, sent to the right type of people, those who are interested in or could greatly benefit from what you are offering can not only accomplish the above goals, it can also begin to start a relationship where the readers feels like they know you. Letters can be a great tool to build rapport and trust in a more personal way than a postcard ever could.

Magnets &
other Mail Inserts

Mail inserts such as magnets can be a great way to catch the recipient’s attention for a moment, just enough to get them to pause, look, and actually consider what it is you are offering. Also, there is a group of people that don’t like to throw things away or is interested in your offer but may not be ready to act right now. (Dental work is a good example of this. Some of these people will throw out a postcard or letter, but place the magnet on their refrigerator where they’ll be able to find it later.) Fliers and menus are other great direct mail inserts. They can help highlight some of the major features or benefits or provide lists of what is available.

Though magnets and business cards, when they are mailed, are usually inserted into an envelope, but they can also be included as part of a card in the mail. (This type of service requires more setup costs so is typically only done on larger mailings.)


Mail Printing-
•Postcards   •Letters
•Envelopes   •stuffers

Printing of your postcards, letters, envelopes, brochures, fliers, bill stuffers, ad specialties.

With the creator of Helpful Marketing coming from a printing background and having 30+ years of experience, he knows more than most people how the printing industry has changed.

Printing now, has become more and more like a commodity. Like soybeans or corn, the end user doesn’t care so much about what type of press the product is printed on as long as it is of good quality and meets their targeted deadlines.

Mail Inserting

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List Processing-
•CASS Certification  •NCOA
•Addressing  •Mailing

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