Powerful, Helpful Online Presence for Your Business (HOP)

Increase your sales with a centralized system to manage your business’s digital presence


When someone searches for what you offer, what do they see?

How many times does your business show on the first page of Google, Bing, or Yahoo when searching for your business’s primary products or services? Two times? Three times? Four? Zero? Today, a great website simply is not enough!

If you haven’t looked in a while, take a quick look and see what people are seeing when searching for your products or services. Simply type in a primary product or service you provide and see for yourself.

Or if you want to see even more accurately, since the search engines track where you’ve already searched, right click on the link and select “Open link in incognito window” if you’re using the Chrome browser or select “Open Link in New Private Window” if you’re using the Firefox browser. This way the results will not consider your previous search history.

Bing, ranks 3rd in search.
Facebook controls 65% Social Media Market.

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The #3 search engine, following Google & Google maps

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FB is important even if you only serve businesses as FB reviews can show on Bing searches

Google is King of search, harnessing 92+% of all searches.
People use Google Maps more than ever. Two clicks shows if the business is open, their hours, phone, & location.

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How does your Business appear?

Google, the #1 search tool
Google maps, #2 search tool.
After checking come back to this page & claim your Free evaluation & let's get started fixing the problems!

Consider the difference we can make. More good exposure means more clicks, more sales, more growth!

Ready to get started? Click the link.

Yahoo ranks 4th in search.
Yelp has over 170 million visits/month
& 171 million reviews.

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The #4 search engine, following Bing

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Yelp is important because Yelp reviews can show on Bing searches

Check it out!

Type a search term in the box & see how
well Your Business shows up.

Search Term


Depending on your browser, you may need to click more than once to show additional searches.
*Google Maps search may not work on mobile devices.

We can help!

No matter how good (or not so good) your business appears for your primary services, know what it takes to improve your exposure and help more people find you. We have the tools and knowledge and know the cost effective steps to get you there. Contact us for your Free one-time evaluation and start getting your share. Tap or click the phone icon in the lower right corner or Call (301) 960-8000 and request your appointment to learn more!


  • 4 in 5 local mobile searched result in a purchase

    4 in 5 local mobile searched result in a purchase



  • 34x increase in Near Me searches since 2011

    34x increase in Near Me searches since 2011



  • 40% of in person purchases include online research

    40% of in person purchases include online research



  • 55% of conversions occur with in 1 hr of mobile search

    55% of conversions occur with in 1 hr of mobile search



  • 76% of purchase decisions are in person & local

    76% of purchase decisions are in person & local



  • 93% of sales still occur in person

    93% of sales still occur in person


Ready to get started?

Plans starting at $49/month

Below are some sample searches. Notice how a few businesses show multiple times while others only show once or twice. Not to mention the busineses that don’t show at all. Who would know they even exist?

Tap or Click sections to learn what people should see about your business

When someone searches for your business by name, of course they should see several links to your website. At least half of the page should be showing several links to your website as well as several other links showing the rest of your online presence. The examples vary depending on your industry, but here are some things common to all businesses, particularly for local businesses.

When searching by your Company name, People should see:
  • Your Google listings, with a good review score (Google Maps, Google+, Google My Business)
  • Your Yelp listing, with a good review score
  • Your facebook listing, with a good review score
  • Your twitter listing
  • Your business address
  • Your business phone number (or virtual number(s) to track how you are being found)
  • Your business hours
  • Sample reviews
  • Photos about your business
  • Video link(s) about your business
  • Your business listings on sites specific to your industry

When someone searches for a product or service your Company provides, they should see several links about your Company (hopefully more links to your business presence than to your competitors. If you are a local business and the search results shows a map of local businesses, your business should be on that map.

When searching for Products or Services your Company provides, People should see:
  • Your Company on the map with several reviews and a good review score (if maps show for your industry)
    • Your Business hours and whether you are open or not
    • Your distance to get to
    • Your Phone number (or virtual number(s) to track how you are being found)
    • A sample image about your business if applicable to your industry
  • Your Yelp listing with a good review score
  • Your facebook listing with a good review score
How many times should your Company show up on the first page when someone searches for products or services your Company offers?

This varies some depending on your industry and the amount of your competition and the size of your Company and the number of Products and Services your Company provides. If you only offer a few services, then it’s probably reasonable to make it a goal of having your Company show well for every Product and Service you offer. But if your Company offers a lot of Products and/or Services it may only be necessary to focus on your primary Products and Services.

Ideally your Company should show at least as much as your competitors for at least these primary offerings. This may be two to three times for local businesses. If you are just getting started, I recommend starting with one to three offerings. Then after you start getting some traction there, add another few.

Google, Bing and other search directories are constantly changing what they show and for different industries and just like your business is competing to be found, search engines are competing to be the search engine of choice to use. That being said, now would be a good time to mention Google’s stated goal for their search. They want the user to have a good experience and to find what they are looking for in as few clicks as possible. This means that they want the visitor to not need to make any clicks (or taps) if possible. For example: Just looking for a Company phone number, address, or hours? You may find them without clicking any link. And if you’re searching on a smart phone, you can simply tap on the call link and start dialing the number. If the person wants more info, the first click be very relevant to what they are looking for. Below are a few examples:

If your Company doesn’t show at all on the first page then you are probably just getting started, or you don’t need much business to provide for your needs & goals.

Your Business doesn’t show at all when searching your business name.

If your Company does not show at all when someone actually searches the business name, this can easily be corrected. And if you don’t mind and have the time to do the work yourself, you can take some steps for free to start getting your business exposure out there. It will just take some time and effort registering your Business with the top search engines. Here are a few links you can use to get you started.

  • Google My Business
    • You can Register or Verify your Business with Google for free. Simply follow the instructions. If you get stuck or have trouble, do a Google search and read through the material you find or ask someone else who knows. If you don’t know anyone or if you like, we will be happy to do what we can to assist for up to 15-20 minutes for the first time.
    • If you are on a tight budget or just need to get something out there just to get started or to add to your online presence, you can Build a Free website with Google My Business.
  • Google+ Also known as Google Plus
    • Google+ is Google’s social media platform. It isn’t nearly as popular or as widely used (at this time) but Google is behind it and that’s powerful enough to consider the power and impact it can have now and in the future. Especially since Google+ integrates with other Google products.
  • Bing places for business
    • If you are only going to do two things to start getting your Company visible online, the second thing after you you register with Google My Business is to register your Business with Bing places for business . This service is free to (well other than your time and effort). It simply requires three simple steps.
      • Claim your listing
      • Complete your listing profile
      • Verify your listing
  • Yahoo Small Business
    • Yahoo Small Business also provides tools to create a website starting at $7 per month.
    •  Yahoo used to offer free listings directly but in 2017 Yahoo outsourced there Free business listing to Yext. If you do a search it’s a bit tricky to find the right site to register and get your FREE Yahoo business listing.Just be careful, even if you are careful you may find yourself filling out a lot of information and advancing several steps before you realize that you are filling out the information to sign up for a Yext listing account that you’ll have to pay for to get the information you entered to go live. Just know that if you create a free Yahoo business listing* *Be sure you don’t mind being solicited by Yext’s before you create your Free Yahoo listing.
      • Now, don’t get me wrong here, Yext is a good Company (though some of their sales force have developed a reputation of being aggressive or even pushy). In fact, Helpful Marketing is a reseller for Yext and can offer the packages that Yext offers to our clients as well. And because we are an authorized reseller we can match their prices for the same or better level of service or we can do some or all of the work for your Company so you and your team can focus on what you do best, serving your customers.

Unless you’re a small Business or you’re regularly go out in the field or make phone calls soliciting, your Business is will

or aren’t interested in growing,


  • 4 in 5 local mobile searched result in a purchase

    4 in 5 local mobile searched result in a purchase



  • 34x increase in Near Me searches since 2011

    34x increase in Near Me searches since 2011



  • 40% of in person purchases include online research

    40% of in person purchases include online research



  • 55% of conversions occur with in 1 hr of mobile search

    55% of conversions occur with in 1 hr of mobile search



  • 76% of purchase decisions are in person & local

    76% of purchase decisions are in person & local



  • 93% of sales still occur in person

    93% of sales still occur in person


Your business online presence should include:
  • A complete (free) Google, Google+, & Maps Listing
  • A complete (free) Bing Places, & Maps Listing
  • A complete (free) Yahoo Listing
  • A complete (free) facebook Business Listing
  • A complete (free) listing on directories specific to your industry
  • Each of the above listings should include accurate & consistent information of your
    • Business Name
    • Business Address
    • Business Phone
    • Business Hours
    • Payment Types Accepted
    • Reviews as good as or better than your competitors
    • Business Logo & Photos
Feeling heartburn and overwhelmed just thinking about what is required?

An easy solution to improve your Business Exposure.

We have good news for you!

More Business exposure means more calls, more clicks, more leads, more sales. We’ve put together the tools to help make it easy to improve your Business exposure. Whether you’re a sole entrepreneur and need to keep costs as low as possible or are just looking for someone you can trust that won’t take advantage of you but will take care of you. We’ve got you covered! Contact us today and find out how we can start getting those people that are looking for what you have to offer in touch with you and helping your grow! Call, or fill out the form for more information. We want to make sure all your questions are answered before you decide.

Not sure yet?

Have you checked out how your business looks online right now? Run a Listing report on your Business Presence and see the good, the bad, and the ugly (hopefully there’s no ugly for your business). It’s free!

Powerful, Performance-Driven, & Profitable

All of these features to help your Business are available here, in one package.
Included in our standard Helpful Online Presence (HOP) package

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