Helpful Social Media Marketing (HSM)
A survey by Association of National Advertisers found that 90% of companies are using social media as part of their digital marketing efforts, but 62% report they are concerned about measuring ROI. We help clients develop their social media strategy including what and how they will measure their success.
Social Listening * Social Influencing
Social Networking * Social Selling
Often businesses are talking at their followers and not with their followers, you can not create super fans this way. It is important that you are having conversations with your customers? It must be part of your content strategy — conversations put the “social” in social media. Creating two way conversations will increase your brand affinity and begin to tip the revenue scales in your favor.
Once you are having conversations then you can measure how you compare to your competition in the social media arena. Measure in terms of not just audience size (number of fans, followers, pinners, etc.), but level of engagement? How engaged are your customers compared to your competitors? How many people are talking about your brand, in what context, and how frequently? This is one way to monitor your brand reputation.
As with all marketing strategies it takes consistency and time to see the results. Beginning the conversations is just one piece of the process, but it must begin there. Next look at the content you are sharing is it bring real value to your followers or are you simply taking about yourself. Think about it like this if you just met someone and you can not get a word in because they are spewing all about themselves, at some point you stop listening. Don’t create a conversation that encourages your followers to stop listening. We begin with assisting clients in developing their goals and a client profile and from there we can then create an effective strategy for social media.
Donna is our Chief Social Media Leader. Here’s a personal message from her. As you begin reading through it, we trust that you will quickly see why we are excited to have her as part of the Helpful Marketing team.
Hi I’m Donna Amos, Or if you’ve ever just needed someone else to do something for you or to give you marketing guidance then…You’re in the RIGHT place!
I understand the struggles of being a solopreneur. My first business failed miserably. I learned from that failure and my second business took me about two years to figure out my processes and then implement them consistently. My second business was direct marketing for business to business clients where we developed sales letters and then did the telemarketing behind those letters. After 10 years I thought I would go into real estate. My first year in real estate was not so good. I was really struggling with the fact that I couldn’t get it together. Then I attend an intensive sales training program (which I didn’t think I really needed) I came away from that program with huge “ah ha’s” and my career took off.
Four years later I moved into management and took over a sales office with forty sales agents. Here I was again, asking myself what am I doing. I could not figure out why I could not motivate the agents to take action. I began looking for a solution and came across coaching. I decided to become a coach. This made a huge difference in my career again.
It comes down to not being afraid to challenge myself and learn what I did not know so I could accomplish the job in front of me. After coaching real estate agents and managers, and clients outside of real estate since 2002, I left the real estate industry in 2008 and launched Solopreneur Solutions, LLC. I use my experiences, training, and coaching to help others grow successful businesses. In 2008 I was a solopreneur today I have a small team of 6 allowing us to serve more clients. Our mission is to provide the best customer service or hand holding that our client’s need to be successful.If you need to develop effective business and marketing plans; create sales strategies and systems to manage your business with ease I would love to help you. On the other hand, if you just need someone to do the marketing for you I can do that as well. I believe you can achieve anything you truly want to achieve. “It might sound trite, but time and time again, I’ve seen it happen with my clients. They overcome the fear of exposing themselves to the possibility of failure to creating profitable exciting businesses. My clients do great work, and sometimes it only takes someone else believing in them to give them the confidence to step out and take the chance.” I have experienced the same mistake twice. In 1993 I realized I had put all of my eggs in one basket focusing on one large client. Then we had a falling out and I was left to scramble to save my business. I vowed to never do that again, but then in 2016 I did it again. I had a very large non-profit that we were providing social media services to 110 chapters across the country, then they lost their funding in 2017 and I lost the business. This is devastating as I had to let four employees and two subcontractors go. It took all of 2018 to recover. I pray I have finally learned this lesson, don’t put all of your eggs in one basket.
We look forward to discussing your businesses strategy.
Number of Platforms for Posting
Social media marketing strategy
Social media Audit +Recommendations
Monthly reporting and analysis
Social posts per month
Blog posts per month
SM Paid Campaign Management
Monthly Consulting Session
Build Social Media Followers
Influencer Identification and Outreach
Facebook/Instagram Advertising Budget
Payable Every Month
Payable Every Month